Prudential BSN Takaful Berhad (PruBSN) is a Malaysian

takaful Takaful ( ar, التكافل, sometimes translated as "solidarity" or mutual guarantee) Khan, ''What Is Wrong with Islamic Economics?'', 2013: p.403 is a co-operative system of reimbursement or repayment in case of loss, organized as an Islamic ...

company. It was founded in 2006 and is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

between

Bank Simpanan Nasional Bank Simpanan Nasional (English: National Savings Bank) (BSN) is a government owned bank based in Malaysia. BSN offers banking services via BSN branches and BSN Banking Agents (EB BSN). BSN was incorporated on 1 December 1974 under the Minister ...

and

Prudential plc Prudential plc is a British Multinational corporation, multinational insurance company headquartered in London, England. It was founded in London in May 1848 to provide loans to professional and working people. Prudential has dual primary list ...

, who have 51 and 49 percent stakes respectively. The company is a provider of both family and general takaful. For six successive years since 2011, PruBSN has been the Number 1 Family Takaful Operator and in 2016, our company achieved New Business Production of RM446 million with a 32.5% market share as confirmed by the industry rating agency, Insurance Services Malaysia. In 2015, it won various awards including 'Best Takaful Institution' by ''The Asset''. PruBSN has an

agency Agency may refer to: Organizations * Institution, governmental or others ** Advertising agency or marketing agency, a service business dedicated to creating, planning and handling advertising for its clients ** Employment agency, a business that ...

force of more than 16,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Lembaga Pembiayaan Perumahan Sektor Awam (previously known as Bahagian Pinjaman Perumahan, BPP) to distribute their products. In 2013, it began advancing the use of

mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...

point-of-sales The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice ...

to sell products instantly through

debit Debits and credits in double-entry bookkeeping are entries made in account ledgers to record changes in value resulting from business transactions. A debit entry in an account represents a transfer of value ''to'' that account, and a credit en ...

credit cards A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the o ...

. As of April 2015, more than 50 percent of sales were conducted on the mobile platform.

References

External links

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PruBSN Warisan
Takaful companies of Malaysia Companies based in Kuala Lumpur Financial services companies established in 2006 2006 establishments in Malaysia Privately held companies of Malaysia Prudential plc {{Malaysia-stub